[ARTICLE] Ultrabook™ Project: Seoul, South Korea with 2NE1
Seoul’s been called Asia’s newest melting pot of creativity. Now will.i.am’s adding his favorite ingredients into the mix: The GhettoBlasterz, apl.de.ap, and K-pop band 2NE1. Using Intel-inspired Ultrabooks to intensify their creativity, they’ll be whipping up fresh beats and finding a voice for South Korea’s new generation.
Ultrabook™: The Ultimate Co-Star
Once upon a time, collaborating meant sitting in a studio, around a giant console, waiting for your turn to get creative. In Seoul, we’ve got will.i.am’s GhettoBlasterz, K-Pop group 2NE1, plus rapper/producer Teddy and creative consultant Dork—and just two days to create a track from scratch. Which is why everyone’s getting an Intel-inspired Ultrabook™ device. Intel® Wireless Display lets will.i.am share the ideas on his Ultrabook™ by projecting them on the HDTV. Let the collaboration begin.
will.i.am + apl.de.ap
The co-founders of the Black Eyed Peas, will.i.am [@iamwill] and apl.de.ap [@apl_de], have been best buds since childhood. And while they still live within minutes of each other in Los Angeles, they’re still scouring the world to find—and share—fresh inspiration.
DJ Poet + DJ Ammo
Poet [@poetnamelife] and Ammo [@djammo] made their first appearance on the Ultrabook™ Project in Mexico City and they’ve been hooked on this adventure ever since. Poet’s a producer, songwriter, and two-time Grammy nominee and he’s known will.i.am and apl.de.ap since high school. Ammo’s a creative force in his own right—DJ, songwriter, producer, and re-mixer extraordinaire. He’s added a dash of polish and electro style to will.i.am’s collaborations over the years, and also shares co-producing duties on “The Time (Dirty Bit)” and “Just Can’t Get Enough.”
Grrrl Power: 2NE1
You can’t go to Seoul and not go a little K-Pop crazy. It’s an infectious blend of hip-hop and Korean pop that everyone listens to here—and will.i.am believes all-girl group, 2NE1, is poised to be the first K-Pop band to break out as international superstars. Seoul is home turf for 2NE1 and they’ll be collaborating with will.i.am and the GhettoBlasterz to make Ultrabook™ Project’s Seoul track truly unforgettable.
Special Guests: Teddy + Dork
We first met up with Dork [@dorkdozier] in Mexico City. will.i.am sees a lot of himself in Dork and calls him “a real creative cat.” Teddy is will.i.am’s Seoul connection—a Korean-American rapper and producer who’s got roots on both sides of the Pacific ocean. Together, Teddy and will.i.am are working to put 2NE1 on the world map.
Day 2 includes Will.I.am and Teddy’s tour in Seoul which does not mention 2NE1; CHECK OUT DAY TO HERE
The Soul of a City
It’s just past midnight and the city’s winding down, but will.i.am, the GhettoBlasterz, and 2NE1 are just getting started.
Up till now, technology’s been the main thing South Korea is known for. will.i.am first started coming here in 2005, so knows firsthand how technology has shaped the country. But he also knows its best-kept secret: K-Pop. He hits his suite-turned-studio at the Park Hyatt with the GhettoBlasterz and 2NE1 to begin their collaboration immediately. Everyone’s excited, everyone’s pumped. Tonight might be a long one, but it’ll never be dark. It’s time to tear it up!
Seeing the Big Picture
With just two days together, will.i.am, the GhettoBlasterz, and 2NE1 are going to use all of the Ultrabook™ device’s bells and whistles to pull off a great song. 2NE1’s CL, Minzy, Park Bom, and Dara each get their own Intel-inspired Ultrabook™ system—which they’re ecstatic about—but the biggest oohs and aahs come out when will.i.am shares stuff on his Ultrabook™ by wirelessly projecting it onto the giant flat-screen TV, in full HD. We’ve heard about Ultrabooks with Intel® Wireless Display, but seeing it in action like this is just ultra-cool.
All the Right Answers
Ultrabook™ Project: Seoul wraps up with a day that never ends: A photo shoot, a visit to the U.S. Embassy, movies in four dimensions, and an out-of-this-world show by will.i.am, the GhettoBlasterz, and 2NE1.
We’re on a crazy schedule today. First up, will.i.am and 2NE1 are doing a fashion shoot for L’Officiel Hommes magazine. will.i.am is modeling some of his favorite Resurrection outfits and we count at least five wardrobe changes in less than two hours. The energy in here? It’s electric.
In the Flow
will.i.am says there’s nothing like seeing a crowd respond to his music in real-time. Tonight, he’s taking full advantage of his Ultrabook™ device’s responsiveness to tweak his set as the night goes on, ramping the beats up and down according to the reactions of the audience. He’s even able to hop online to see what’s being posted to the social-verse from the attendees at Club Answer. In Seoul’s digital playground, it’s clear that will.i.am is the maestro and the Ultrabook™ is his primary instrument.
“This is HUGE.”
We get to Club Answer, one of Seoul’s coolest, hippest nightspots, a little after 1 a.m. The first thing we notice isn’t the large crowd that’s trying to get in—it’s the city bus-sized billboard promoting will.i.am’s performance tonight. With a promo like that, it’s no surprise that there are even more people inside than were waiting to get in. Apparently, they’ve been gathering since a little after 9 p.m.
With the combined creative firepower that’s gathered tonight—will.i.am, the GhettoBlasterz, and 2NE1—Seoul’s music fans turn out in force and the crowd is the biggest we’ve seen yet on the Ultrabook™ Project. But the energy of the crowd is different too. Everyone here is beautiful and young. Hardly anyone looks over twenty-four and they’re dressed to kill.
Two hours in and the music’s been going nonstop. will.i.am, 2NE1, DJ Poet, and DJ Ammo have all taken turns on stage. Looking out at the sea of faces, we get to see what will.i.am sees every time he comes here: an audience that’s embraced every popular music genre is now ready to share theirs—K-Pop—with the world. Tomorrow, it’s a national holiday in South Korea. Tonight, they’re ready to go hard ’til the sun comes up.
FOR MORE PICTURES OF 2NE1 @ CLUB ANSWER CHECK OUT: YGL’s Gallery!